Hello, I’m Katie.

Boy mum of two, ex–financial services professional turned health and fitness coach (and a recovering “I’ll start again Monday” victim).

For nearly 15 years, I worked in financial services.
It was a “good job” - stable, secure, sensible. It was the kind of job you stay in because that’s what you’re supposed to do.

And on the outside, I had it all together. But behind the scenes, I was MISERABLE.

For 13 years, I trained consistently. I showed up. I did all the “right things,” but my body didn’t reflect it.

I was always just a bit overweight, constantly chasing a version of myself that felt completely out of reach.

It was the same cycle on repeat:

Be “good” all week (strict food rules, chicken, broccoli, no carbs). Then the weekend would come, and everything would unravel-  cue guilt, regret, and the familiar promise: “I’ll start again Monday.”

And if I’m honest, it wasn’t just about my body.

I had no confidence. I always put myself last. My sleep was poor. My hormones felt completely out of balance.

I dreaded social occasions and the inevitable question of what to wear.
I treated my body like something that needed fixing, rather than something to be looked after.

I was constantly pouring into everyone else while running on empty.

And the cycle only got worse.

I became a yo-yo dieter.
I tried every diet under the sun, and it was always the same pattern: lose weight quickly, gain it back even faster, and feel worse each time.

Until one day, it hit me.

I was telling my children to love themselves, while showing them the complete opposite.

That was a turning point. I knew something had to change.

So I hired a coach, and yes, it felt uncomfortable.
It felt like admitting I had failed.

But it was one of the best decisions I have ever made.

Because this time, it wasn’t about punishing myself into a smaller body.

For the first time, I learned how to truly look after myself. I began to feel strong, energised, and confident.

I slept better.
I enjoyed buying clothes again.
I could look in the mirror and genuinely feel good about what I saw.

I trained because I wanted to feel strong - not because I needed to burn calories.

And my life transformed.

I became the woman I had always known I could be.

A better mum. A better partner.
More patient. More present.

I could show up fully for my family without feeling drained, guilty, or constantly “on a diet.”

And for the first time in a long time, I felt proud of myself.

That’s when I realised, there are SO MANY WOMEN living exactly as I was.

Doing everything “right,” yet still feeling stuck, frustrated, and exhausted from constantly starting over.